![]() ![]() But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who-in the troubled years after King’s assassination-believed they found an economic answer to the problem of racial inequality. ![]() Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. ![]() Levine Award, and the 2019-2021 Business History Review Alfred and Fay Chandler Book Award Named one of New York Times critic Jennifer Szalai’s top books of the year and one of Smithsonian Scholars’ top books of 2020 FRANCHISE: THE GOLDEN ARCHES IN BLACK AMERICA Winner of the 2021 Pulitzer Prize in History Winner of the 2022 James Beard Foundation Book Award for writing, the 2021 Hagley Prize in Business History, the 2021 Organization of American Historians Lawrence W. ![]()
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